Beyond Giftwrapping – Holiday Extras You Can Offer

Free gift wrapping. It’s a nice touch. But let’s face it, you aren’t the only one doing this. To help stand out among your competition, add a little more to your holiday incentives beyond what is expected.

For those of you selling online, free shipping is a great incentive this time of year. But for those of you selling in a traditional brick and mortar store, why not offer the same? Make sure you set some guidelines – such as the last day to purchase something for a December 24th delivery – and then promote the heck out of this. Signage throughout your store, online exposure and the use of communication by your sales associates is a great way to share these details to your customers. Most consumers will be relieved to avoid a trip to the post office – not to mention the cost – so start spreading the news about your unexpected holiday incentive! Don’t forget to get your local press in the know about this perk, as well!

[tweetmeme]If free shipping isn’t your thing, maybe a free gift with purchase is. But make it worth wild. Any purchase over a certain amount – say $50 or $100 – could reward the customer with a gift of their own. Depending on your business, there are endless opportunities here. Even if it costs you $2 to $5 per customer, it rewards you with promotional opportunity, a fun giveaway and a chance to gain some local press about your free gift. Make it worth giving, though. A nice candle. A bottle of cider. Lipgloss. You get the idea. It’s possible your vendors are sitting on old inventory they need to sell fast before the end of the year, so consider seeing what you can buy from them on the cheap that will make a nice impact for your customers. In addition, make sure to wrap it in a bow, as well! Everyone loves a present!

Extended hours help customers trying to get a long list of chores done, so plan in advance to staff your store accordingly. By 8pm, everyone needs a little pick me up, though, so offer it to them through some light beverages and appetizers. The occasion? Simply because it’s the holidays and you want to help make their busy shopping days a little more fun! Don’t wait for a special night to do this – do it throughout the season, instead. A simple, “Can I offer you a refreshing cider while you shop?” is a small gesture that goes a long way.

Speaking of needing a pick me up, sometimes customers just want to take their heavy coats off, drop off their bags and walk throughout your store in more comfort.  Coat and bag checks are always nice this time of year – complimentary, of course. And if they can’t actually make it to your store, offer personal shopping at no charge. Email or a phone call can get you started in shopping for your customers without them having to even step into your store.

Finally, “get it”. Too many big box stores let the crowds roll in without caring for the fun, festive thrill of the holidays. Respect the season with the energy customers expect. You don’t have to wear a Santa’s hat – though you can – but you should be as jolly as he would be… even if your day is long and tiring (because it will be). Just be sure to have some happy Elves helping you a long the way!