How Independent Retailers Can Successfully Market Their Business For (Almost) Free
If you want your independent retail business to be successful and grow, you need to adopt the right marketing methods.
The good news is, there are plenty of marketing techniques you can employ that are available at little or no cost.
Set Up a Google Business Profile
As an independent retailer, you need to draw potential customers to your business using both online and offline marketing strategies. That includes using online tools to get more footfall.
So, make sure you set up a Google Business Profile.It doesn’t cost a penny to set up a Business Profile on Google.
Once you set up your profile, your business will show up on Google Maps and the Knowledge Panel to the side.
Though, to ensure your retail business shows up higher on Google Maps, you’ll need to verify ownership of your business and then optimize your Business Profile.
Utilize Social Media
Utilizing social media to market your independent business should be a no-brainer.
But that doesn’t just mean getting onto all of the relevant and popular social media channels. It also means spending time with your social media accounts to ensure you post consistent and engaging content on a regular basis, express your brand’s personality, and communicate with followers.
Social media is your opportunity to build trust with your target audience and get your followers to complete calls-to-action, such as visiting your website to view your latest product offers.
By using sites like Facebook, Twitter, Instagram, and TikTok, you can do a lot more besides drive traffic to your website. For instance, you could run polls to get feedback on your brand or products or post instructional videos.
You can open up numerous marketing avenues when you use your social media accounts wisely.
It doesn’t cost anything to get on social media to promote your company. But you may wish to take advantage of paid social media ads to market your brand and products to more potential customers.
Enhance Your Website’s Visual Appeal
There’s no point in driving traffic to your website if your website isn’t visually appealing and features interesting content.
Only by utilizing UX and UI design techniques in your website’s design can you ensure visitors to your site have the best possible experience and do things like buy products and sign up for email newsletters.
While every element of your web design needs to be professionally designed in order to engage visitors, you need to particularly pay attention to the visual appeal of your site, as it’s the visual elements that will catch potential customers’ eyes the most when they first land on your web pages.
So, think of ways in which you can use visual content to market your brand and your products better. For example, you could create photo collage designs that show off your products or your hard-working team behind the scenes.
Create an Email Marketing Plan
Email marketing is a fantastic way to keep potential and existing customers in the loop and build good relationships with them.
Just make sure that you put a lot of thought and creativity into the subject lines and the content of your emails. And every email should encourage readers to take steps, such as checking out your new products or your special offers.
You should also track your performance to see what’s working well and what isn’t working well so that you can adapt your email marketing methods accordingly.
Develop a Customer Referral Program
One great way of marketing your independent retail business to attain more new customers is to set up a customer referral program.
That means offering your existing customers something like a discount or free in return for them referring new customers to your business.
A customer referral program is an excellent way of spreading the word about your company and your products, and it doesn’t have to cost you a lot.
Form Industry Partnerships
While you won’t want to team up with direct competitors, forming industry partnerships for joint projects can be a fantastic way of marketing and selling your products to a wider audience.
Indeed, if you partner with the right business, you can access a readymade customer base that consists of your target audience.
Whether you partner with a company to offer customers promotional giveaways or whether you work with a company to create instructional webinars, you’ll be able to quickly get your company in front of a lot of potential customers.
Of course, the company you partner with will benefit in the same ways, such as being able to tap into your existing customer base.