How To Choose The Right Sales Training Software

Sales training gives your team the tools they need to handle tricky sales processes, build strong connections with prospects, and close deals successfully. Plus, research shows that sales training tools can bring a return on investment of over 300% (1).

Finding the right sales training platform can make all the difference in achieving such results. In this article, we’ll guide you on how to choose the right training tool for your sales reps.

Identifying Your Business Needs

Before embarking on the journey of selecting sales training software, you should conduct a thorough assessment of your business needs. Understanding your sales training requirements will help you narrow down your options, ensuring the chosen training tool perfectly matches what your sales team needs to thrive.

Firstly, consider the size of your sales team. Ensure that the software can accommodate your current team size and has the flexibility to support future growth.

Next, review your budget and compare the pricing options of different sales training tools. Find a solution that offers a good balance of features and affordability to get the best ROI.

Lastly, identify your sales goals. Do you aim to increase sales volume or improve conversion rates? Define your priorities and ensure that the sales training software offers the necessary resources to reach your specific goals.

Key Features To Look For In Sales Training Software

Now that you have a solid understanding of your training needs, let’s explore the key features that can make or break your sales training software investment:

Seamless Adoption And Accessibility

A user-friendly interface is a must-have. If the software is tricky to use, it’s likely to frustrate your team and slow down adoption. According to a 2021 survey, 60% of employees have been frustrated by new software recently. So, look for platforms that are intuitive and easy to navigate.

In addition, your sales team needs to access training on the go. Choose software that is available on smartphones and tablets so your team can learn during commutes.

Personalized Learning Paths

Generic training just doesn’t cut it these days. Every salesperson has their own set of strengths, challenges, and learning preferences. That’s why personalized learning paths are so important. They let you customize training content to match each individual’s needs, which keeps them engaged and helps them retain more information.

Additionally, by using data on how each learner’s progress, you can adjust the training on the fly. This means the learning experience evolves with your team, ensuring that everyone gets the support they need to succeed.

Tracking and Analytics

Robust analytics provide a wealth of information on learner progress, engagement levels, and knowledge gaps. With such data, you can measure the ROI of your training initiatives and make data-backed adjustments.

Additionally, you can track progress toward your sales goals by regularly reviewing performance metrics. By monitoring completion rates and quiz scores, you can identify top performers, pinpoint struggling team members, and provide targeted support where needed. Remember, what gets measured gets improved.

Engaging Content Formats

Traditional training can often feel dull and repetitive, but it doesn’t have to be that way. With a sales training platform, you can use different formats to keep your team engaged.

Videos, quizzes, or interactive modules can easily capture the attention of learners. In addition, gamification features, such as leaderboards and badges, further engage users and foster the drive for a good competitive spirit among the team.

Conclusion

Picking the right sales training software can set your sales team up for success. By figuring out exactly what you need and checking out the key features, you can choose a solution that meets your sales goals and helps build a culture of continuous learning.

References: 

1. ‘The importance of sales training according to leading experts,’ Source: https://www.synthesia.io/post/importance-of-sales-trainingSales training software has become a tool for improving the performance of any sales team by offering a platform where they can continuously learn and develop their skills.

2. ‘Gartner Survey Finds 60% of Employees Experience Frustration with New Software,’ Source: https://www.gartner.com/en/newsroom/press-releases/2021-11-02-gartner-survey-finds-60-percent-of-employees-experience-frustration-with-new-software