This week’s featured baby and toddler wholesaler is Alejandra Kearl Designs.

Little clothes, big style. Alejandra Kearl is a Los Angeles based designer who launched a youthful yet playfully sophisticated collection of apparel for little girls in 2004. Ranging in sizes from 6 months to 6 years, the designs brought to life by Kearl are seemingly simple yet bold in their style. Natural colors and classic silhouettes highlight the collection of little girl friendly dresses, tunics, capris and more. With both everyday casual and special occassion choices, Alejandra Kearl is a refreshing addition to any children’s boutique!

To help enhance this already adorable assortment of dresses and more, great prices help make this collection even better looking! Alejandra Kearl is an affordable boutique collection with prices beginning at around $18 retail.The product is designed in Los Angeles and handmade in India in certified sweatfree shops. This fabulous company even donates blankets to children in need.  How wonderful is that? Certainly that is something you could promote in your stores if you were to welcome Alejandra Kearl, as well!

Spring 2009 is still available and Fall orders are ready to be placed. My favorite peice? The Natural Retro Flower Dress, as seen to the left. It’s perfect for everyday but adds a little special something for special occassions – birthday parties, weddings, holidays and more – too. To learn more about Alejandra Kearl, please visit www.alejandrakearl.com. Wholesale and press inquiries can be directed to babychic@mac.com or by calling 818.642.3960. To shop Alejandra Kearl now, visit www.thebabychicboutique.com.

Through our IN THE SPOTLIGHT section, we offer retailers and wholesalers the opportunity to link together by being introduced to each other as well as general consumers. If you would like to be considered for IN THE SPOTLIGHT, please email Retail Minded at nicole@retailminded.com.