IN THE SPOTLIGHT – Little In The Middle Denim

I am so excited to introduce to you our featured denim wholesaler, Little In The Middle.

Little In The Middle denim was founded in an effort to provide women with smaller waists and fuller hips a comfortable, well fitting jean that is premium in style and design! After decades of battling dressing rooms with jeans that never fit her curvy figure, founder Lee Ann Park decided to make some changes for curvy girls everywhere. Her patented,”one-up” sizing chart provides women the extra room for some curve in the hip  while still fitting just right at the waist. So a size 6 waisted girl who happens to be a size 8 in her hips can now slide right into a pair of Little In The Middle jeans! As a curvy gal myself, I decided to take a ride in Little In The Middle and see for myself if years of having to get alterations for my waist just to get a pair of jeans to fit would finally be over.  Turns out, I’m in love.

I reviewed the Empowered jeans in Deep Sea, which are featured to the left. After coming home on a Saturday and seeing my box of denim at my door, I couldn’t wait to get into the jeans that would hopefully change my life. But I was hesitant. Afterall, we are talking years and years of denim battles here. Could it really finally be over?

In one word – amazing. I was truly shocked and excited to find that Little In The Middle met their promise of “one-size up” in the middle to allow for the extra room I need in the hips but gave me the snug room I always craved in my waist. I couldn’t believe it. Still can’t, to be honest. But as all great love stories start, there is a feeling of disbelief that this can really be happening. But let me assure you, it is. And now you can experience it, too!

For just $55 wholesale and a suggested retail of $129, Little In The Middle is a MUST for any denim retailer. A premium denim at an affordable price, Little In The Middle doesn’t just offer good looking style but has embraced good living, as well. They recently partnered with the Alliance of Eating Disorders Awareness to promote positive body image by hosting a runway show, “re(Define) (Real)ity”, in an effort to bring awareness and support to eating disorders. Founder Lee Ann Park doesn’t agree with society’s vision of perfect that you have to fit into pencil thin jeans… and I agree.

You can shop for Little In The Middle at www.truejeans.com or talk with Little In The Middle yourself on how to get these amazing jeans in your store today by contacting Park at litmlpark@aol.com or by calling 925.368.4849. By the way, did I tell you how much I love Little In The Middle jeans?