Introducing… Retail Minded’s New Generational Marketer & Writer Jasmine Glasheen

Parker, CO (May 15, 2017) – Retail Minded is thrilled to announce the introduction of Jasmine Glasheen as Retail Minded’s new Generational Marketer – a role specifically created for Glasheen based on her expertise in the retail sector – specifically in supporting businesses looking to capture the attention of Millennial and Gen Z audiences. Glasheen will support Retail Minded through her regular research, articles and engaging retailer experiences – as well as lead Retail Minded’s new Content Services program in an effort to support businesses looking to gain stronger retail expertise and content contributions for their own publications, blogs, newsletters and more.

I am so excited to come on board as a Writer and Generational Marketer for Retail Minded. Millennials and Generation Z are peaking in buying power, yet many retailers struggle with how to connect with younger customers. I look forward to addressing this need within the industry,” shares Glasheen.

Expanding on this, Glasheen explains how she is also looking forward to working with Retail Minded through their new Content Services program.

In addition to the content and insight I look forward to sharing via Retail Minded as their new Generational Marketer, I’m also excited to work with both existing Retail Minded clients and new clients as Retail Minded rolls out a new Content Services program to address the ongoing need of quality, industry specific content for businesses looking to support retailers,” shares Glasheen. 

Glasheen began her career in retail as a catalogue model at the tender age of fourteen and since then has worked in traditional retail, with trade shows and as a frequent contributor to various retail publications both online and off. As the former editor of Off-Price Retailing Magazine, Glasheen comes to Retail Minded with a passion for the written word, artistic disposition, and a unique perspective. A millennial herself, Glasheen has been quoted in leading publications that include Forbes and  RetailDive – lending her generational insights and offering other retail thought leadership. Additionally, Glasheen is a featured panelist on RetailWire’s BrainTrust and is a regular contributor to various publications in the retail, business and technology sectors. Glasheen is a big advocate for small businesses and philanthropic marketing, as well as loves thinking creatively to find new ways to help brands get noticed by Millennial and Generation Z.

Retail Minded’s Founder Nicole Leinbach Reyhle is thrilled to welcome Glasheen to the Retail Minded team, sharing that with the introduction of Glasheen Retail Minded will be better positioned to support more retailers in their efforts of gaining retail success.

It’s exciting to welcome an established voice in the retail space to join me in supporting the various retailers, trade shows, industry vendors and more in delivering timely news, education and support for the independent retail scene. Glasheen brings a perspective and experience that I’m confident our readers will find valuable, as well as I’m excited to expand our Content Services program thanks to the addition of Glasheen. Together Glasheen and I look forward to extending more support to the retail industry at large through retail research, content engagement, social strategies and more,” shares Reyhle. 

Additionally, Glasheen will begin offering retail thought leadership specific to generational marketing through a new, regular column to Retail Minded titled “Generational Insights”, which you can look forward to viewing on

To learn more about Glasheen and the entire Retail Minded team, click here.

To discover how you can explore how Retail Minded’s Content Services may be right for you, click here.

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