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Be Straightforward With Your Customers & What You Sell

Retailers and designers are very busy. Their checklist is endless in regards to marketing and how to get more people to know about their business. Yet complicating this seems to be the norm rather than looking at some very easy ways to reach out to your customers. This includes letting them know what you sell exactly.  Fancy marketing campaigns and creative ideas to promote your store can be very useful for your business, but clean, clear and simple also have their advantages. A few easy ideas to help promote what you sell include the following.[tweetmeme]

1. Business Cards

Don’t underestimate the power of passing this traditional marketing piece out. Have it on your cash wrap, give it to other businesses to have on their cashwraps (with their permission, of course) and pass it out anytime you meet someone new. Easy enough, right? The catch – use one side of your business card to speak to your customer. Tell them what you sell and what you do. Too often business cards look great in design but don’t answer the  questions a customer would want to know – what do you sell? What brands do you carry? What can you do for me? Answer these questions so potential customers won’t have to ask.

2. Develop a Brochure

If you sell services, a flat or folded brochure is a great way to identify the services you offer. This also gives you space to be more specific in the details you offer. Offer this brochure any where and every where that your target market has access to.

3. Have a Tagline

If you are like most people, there are business taglines you know even if you are not their customer. Your business should strive to have that same impression with anyone who crosses paths with you. Repeat the tagline whenever you can to make it worth remembering – on your letterhead, your website, your business cards, receipts and more. First thing is first, though – make sure people (friends, family, current customers) like the tagline before you hit print. Your opinion isn’t the only one that matters here.

4. Track Your Testimonials

Or in other words, show off. Print great testimonials and frame them as art for your customers to see. Use them in your marketing campaign pieces. Include them in a press release. Brag without being conceited – just smart. By speaking directly to your customers through the words of previous customers, you are being as straightforward as possible regarding what they can expect from your business.

5.Get a Memorable Phone Number

Call your phone provider with some phone number ideas you have. It’s as simple as that. If they are available, have your number transferred to this and make a big deal out of it. Use it in all your promotional pieces. It will be memorable and fun.

Finally, take the complicated out of your day to day outreach. Save the fancy stuff for special occasions and stick to the good, old basics when it comes to reaching out. Press releases, special events and more can all be beneficial in communicating with your audience. How you execute them is the catch!


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