RETAILER SPOTLIGHT – Lois Eastlund
Being a designer herself, Lois Eastlund wanted a space where she could sell her designs directly to her customer. And in October of 2008 after 20 years of being a designer, Eastlund realized her goal. Selling women’s dresses, men’s shirts and touches of vintage, her boutique is busy with loyal clientele, which is growing via her Facebook fan page, website, blog, and local advertising efforts. Since she is a one-woman operation, she does everything herself… from designing to making the clothing to choosing accessories and selling, marketing, and running the store – she is one busy lady. But despite the everyday challenges that come with having a retail store, she feels the beauty of having her own space is worth it.
Store Location:
153 Ludlow St
New York, NY 10002
Website:
www.LoisEastlund.com
Price Point:
Women’s dresses all run around $100, Men’s tops range from $70-$95
Products:
Women’s minidresses, men’s tops, men’s vintage shirts, vintage handbags, jewelry(both modern and vintage)
Contact:
Lois Eastlund, 212-777-1470, LoisEastlund@aol.com
Retail Minded has partnered with leading, international fashion and retail service business Nolcha for a new section on the Retail Minded Blog, “Retailer Spotlight”, introduced in January 2010.
The Retailer Spotlight showcases independent retailers who stand out in the marketplace for a variety of reasons, including product assortment, store merchandising and their participation within their respective communities. There are many leading boutiques in the marketplace, but with the help of Nolcha, Retail Minded is choosing the select few that stand out amongst the rest to showcase. Make sure to check back with Retail Minded each week to learn about a new, leading boutique in the marketplace. Learn more about Nolcha by visiting www.nolcha.com.
