3 Tips to Maximize Holiday Online Sales

Traditional storefronts have a lot to do to prep for the holidays – and we aren’t even talking about inventory planning. Between decorating, hiring seasonal staff, working extra hours and participating in local, community events, their to-do-lists are very long. It (almost) makes exclusive online retailers look like they have it easy. But as any retailer knows, this isn’t the case.

Whether you have a brick and mortar store and also sell online or only have an online presence, be sure to maximize your efforts this holiday season to gain stronger online sales.

1. Provide easy, quick navigation for your users. Create holiday themed navigation areas that highlight your best selling items and seasonal items. Make sure shopping on your website can be done with ease, and help customers navigate easily with a well planned layout of your site. Highlight buttons or banners are a great way to push certain products, announce specials, share shipping rates and more.

2. Incorporate a countdown clock that reminds customers of how many days there are to shop. This doesn’t necessarily mean how many days there are to Christmas or any other holiday, but rather how many days are left for them to buy something AND factor in shipping time. Be sure to identify this clearly during your checkout process, as well,  to avoid any purchases not being delivered in time for a holiday.

3. Know your target search words & metrics. Review analytics from your own site from past holiday seasons, as well as narrow in on popular search terms used in your retail category online. Reflect on trends on your specific retail sector, as well, and be sure to reference these terms, also.

Finally, consider offering some holiday perks, such as free shipping. According to Monetate.com, 55% of online shoppers expect FREE shipping. Considering this is one of every two customers, this is something to consider. If you factor in a deal to get free shipping, such as spend $25 and get free shipping, then this may not be as difficult to incorporate into your holiday plans. Ultimately, do what is best and makes the most sense for your business… But be realistic enough to know you have to compete with the other retailers. The best question to ask yourself, though, is what are your online goals this holiday season? This will help shape your decisions in making your online experience stronger – or simply not as competitive – in the weeks ahead.

Photo Courtesy of Diana Jean Lemos, a Professional Gift Wrap Artist