MomoFalana in NYC

MomoFalana developed in 1997 from a stall at the Chelsea Antiques market to a store in the East Village and now a new store in SoHo.  What started out as simply tie dying vintage slips and nightgowns is now an assortment of beautiful dresses and more in over eleven collections. Making everything in-house, their customer base ranges from destination brides with a bohemian flair to sophisticated, creative women.  The unique dying process creates a one-of-a-kind look for each garment tha has loyal customers coming back for more.  With a hint towards the bohemian, MomoFalana would like to add accessories to their boutique in the future but currently stay strong with vibrant colors and breezy shapes in their trademark pieces. This boutique is truly one of a kind.

Store Location:

MoMo SoHo LLC, 237 Centre St. (btw Broome & Grand) NYC 10013, 212 979-9595


Variety of Dresses in different shapes and colors from short slips to long gowns.

Price Point:

$45 – $2000


Michael Lublin

Retail Minded has partnered with leading, international fashion and retail service business Nolcha for a new section on the Retail Minded Blog, “Retailer Spotlight”, introduced in January 2010.

The Retailer Spotlight showcases independent retailers who stand out in the marketplace for a variety of reasons, including product assortment, store merchandising and their participation within their respective communities. There are many leading boutiques in the marketplace, but with the help of Nolcha, Retail Minded is choosing the select few that stand out amongst the rest to showcase. Make sure to check back with Retail Minded each week to learn about a new, leading boutique in the marketplace. Learn more about Nolcha by visiting



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