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Retail Minded to Moderate Upcoming Salesfloor Webinar Revealing Details on Personalized Service Online vs. Off

 

(Parker, CO – January 8, 2018) – The growing demand for sales associates to service and connect with shoppers – both online and in-store – was recently revealed in a study from Salesfloor, “The Evolving Customer: Connecting Today’s Shoppers with Store Associates”. Among the findings in the study revealed that today’s shopper is twice as likely to make a purchase after interacting with a store associate – whether in-store or online. Expanding on this study, Retail Minded’s Nicole Leinbach Reyhle will join Salesfloor CEO and Co-Founder Oscar Sachs for a webinar taking place Wednesday, January 10, 2018, at 1 EST.

Sales associates are the driving force behind the personalized service shoppers receive in store to encourage purchases,” shared Oscar Sachs, CEO and Co-Founder of Salesfloor. Additionally, Sachs explains that “as the needs of the ominchannel shopper continues to evolve across channels, it’s important that retailers service them properly both online and in-store using their preferred method of communication. This starts with equipping sales associates with tools and technology to engage shoppers outside of the store floor.”

The research identified from Salesfloor highlights the range in service experiences between online and in-store shopping, with 84 percent of shoppers indicating that email and text messaging is their preferred method of communication with store associates. Keeping this in mind, it’s critical to note that many retailers have not provided sales associates with the necessary tools and training needed to meet the expectation’s of today’s consumers – ultimately leading to missed sales opportunities.

Sales associates have an incredible opportunity to maximize both shopper experiences and drive sales to their stores, yet the human touch alone cannot meet the expectations of many of today’s consumers. Incorporating technology and tools to help engage shoppers beyond the sales floor, however, can help strengthen these experiences, ” shares Retail Minded’s Nicole Reyhle. 

Identifying the location of inventory and being able to confidently recommend items across multiple store locations were revealed as the top two tasks sales associates wanted to strengthen. Based on the research study, however, shoppers responded that associates aren’t meeting expectations when it comes to letting them know about new arrivals and sales – thus, they want more frequent communication in these areas.

Associates should become more effective brand ambassadors and need be equipped to market directly to or interact with shoppers via email, text message and social platforms at any time,” said Sachs. “While store associates are well versed at using technology to find inventory, they need to be properly trained on how to use technology to create personalized experiences for shoppers in their day-to-day job.”

The consumer journey to purchase has evolved significantly in the last few years and as a result, traditional marketing methods such as email newsletters from retailers are no longer enough to capture and keep consumer attention. In fact, according to the study, two out of three shoppers prefer to hear from their local store associate directly over the national retailer.

To gain more insight on this study and discover ways to better support your own retail store, join Sachs and Reyhle on Wednesday, January 10, 2018, at 1 p.m. EST. To sign up for the webinar, please register here.

Additionally, Salesfloor will also exhibit at NRF 2018 in New York City, January 14-16. Sachs will be available at Salesfloor’s booth #222 to discuss findings from the study.For more information about the study, please visit http://salesfloor.net/research-december-2017/. For more information on Salesfloor, visit http://salesfloor.net/.

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About Salesfloor

Founded in 2013 by Oscar Sachs and Ben Rodier, Salesfloor (www.salesfloor.net) was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from Palo Alto, New York, Montreal and London with a team of retail executives and technologists.

PR contact

Mary Jameson

Uproar PR for Salesfloor

mjameson@uproarpr.com

(312) 878-4575 x241


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