Retail Minded Produced TECH TALK Series Debuts at NY NOW

NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more.

The first of this five-part series will welcome the recently launched The Z Suite from Berns Communications Group. Berns Communications Group established The Z Suite as a way to understand Generation Z’s shopping habits, values and priorities. It consists of college and university students and influencers, all of whom have been vetted and selected by Berns Communications Group. Leading this discussion will be Retail Minded’s Founder, Nicole Leinbach Reyhle, who also works with Gen Z students throughout the year as part of the Adjunct Faculty team at Columbia College Chicago.

Additional sessions will include a Q&A experience led by Business of Fashion’s Sheena Butler Young with Ali Kriegsman, Co-Founder of NY NOW’s recently acquired Bulletin. Young and Kriegsman will discuss how to proactively support retail and wholesale businesses 365 days a year. Attendees can look forward to valuable insight on ways to support their unique businesses while gaining expert insight into our global and national retail economy. Among the strategies that will be discussed include how to repurpose inventory, what selling avenues should be considered and ways to reignite success.

Additional speakers include Shawn Hart of Post Purchase Pro, Attorney & Partner CJ Rosenbaum of Rosenbaum, Famularo & Segall, P.C, .Courtney Tarront of The AD Girls, and Lori Barzvi, a 7-figure seller who recently sold her business.

The full TECH TALK series is shared below, with additional details here. 

SUNDAY | August 14th at 1PM: 
Understanding Gen Z: A Panel Discussion with Today’s Most Influential Buyers on How Technology & More Influences Their Purchase Decisions 
MONDAY | August 15th at 10AM: 
A 365-Day Perspective: Understanding Today’s Retail Economy with the Goal to Grow Your Own Success
MONDAY | August 15th at 1:30PM: 
5 Tech Tips to Help You Grow Your Business: A Q&A
TUESDAY | August 16th at 10AM: 
The 4 Part Framework to Profitable Facebook Ads for Retailers
TUESDAY | August 16th at 1:30PM: 
Understanding Marketplaces: The Legal Know-Hows, Misunderstandings & Opportunities You Need to Know
WEDNESDAY August 17th at 10AM: 
How to Launch Any New Product on a Marketplace with Domination

About NY NOW

The NY NOW Summer Market brings together brands, designers and buyers to connect and discover a world of inspiration every August. Brands come to gain visibility to retailers and specialty buyers while retailers come to discover something for their stores. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles. Learn more here.




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