Simple Visual Impacts for Your Store

Does your store feel drab lately? If it does to you, it’s likely it does to your customers as well. With Spring in full gear, this is a fantastic time to freshen up your overall store appeal by applying some simple yet impactful store changes.

Among the many challenges of a store owner is finding consistency in your overall store communication. While it’s easy to use tags, labels, marketing and other collateral provided by vendors, it’s also important to create your own branding here. For example, when pricing your products, consider using your own labels to help establish a strong brand for yourself. Collectively, your logo and visual image at large help shape your store brand and reputation. Each component of this should work together to establish a strong, cohesive message.

Beyond labels and branding, consider the colors you are using in your stoer. Do they make sense? Do they blend with your logo and total store image? From wall colors to store signage to business cards, how does your store look when overlapped together? Your design choices impact your customer experience, plain and simple. Don’t let anything be an afterthought and if it was, take the time to fix it. Sure, this may sound easier said then done. But work towards this in an effort to create a powerful store experience for your customer.

Possibly some of your store challenges lie in the assortment of displays and  fixtures throughout your store. Mismatched hangers never look good, and sloppy merchandising is a quick fix with the right supplies. Specialty Store Services offers everything you need to polish your visual appeal, allowing your products to stand out.

As an indie store owner, we know budget is an issue. And that’s okay. We get it. Luckily, many of the visual impacts you can make are free or affordable.Wall paint, cleaner merchandising, less clutter and cohesive design. If you don’t trust yourself to make all these decisions, don’t be afraid to ask questions or advice from others. Friends, other business owners or even paid experts. The idea is to be aware this is necessary though and make your own efforts to make it work for you.

Have your own quick visual tips? Let us know! Please comment below.

Retail Minded wants to support all your visual merchandising needs! Our recently launched Visual Merchandising Workshop is a downloadable presentation that teaches the vast dynamics of visual merchandising specific to independent, retail businesses. Our Visual Merchandising Workshop makes the perfect presentation for indie stores, Chambers, Mainstreets, business organizations and more to learn from and gain leading advice specific to visual merchandising. It’s packed tight with applicable tools, valuable examples and a step-by-step presentation that makes presenting this workshop as easy as 1-2-3… even if you know nothing about visual merchandising! Affordable and convenient, this is the perfect solution for individual store owners and business groups to gain quality insight on merchandising tips for their stores.  Click here for a preview. Purchase here


  • Jill Brenner
    May 15, 2012

    Thank you SO much for this workshop! You have saved me so much time and all of the content is applicable to the retailers in my community. Can’t wait for more of these workshops!

  • sudhakar
    May 26, 2017

    Great article to help retailers and visual merchandisers to enlarge their scope and understanding on the subject.

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