STIMULATE Launches a Two-City Roadshow Tour to Connect Vendors + Retailers Through Education

Nashville, TN – September 26, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show has announced a two-city roadshow experience for the 2024 calendar year. In addition to their annual Nashville based event that will be held August 5+6, 2024, STIMULATE+Roadshow will debut in Austin and Chicago in the year ahead.

  • February 4 – 6, 2024 | Austin, TX
  • October 13 – 15, 2024 | Chicago, IL

STIMULATE+Roadshow’s core focus is to enhance retailer success through trusted education, resources and experiences. As a result, vendor success through enhanced sales and strengthened relationships are also the goal.

The STIMULATE experience has always been centered around connectivity and education, and the STIMULATE+Roadshow experience is no exception. We look forward to expanding on product knowledge discussions, retail operational insight, and sexual wellness learnings as part of this bi-annual experience, and we are even more thrilled to do so with a concentrated approach for learning. The decision to bring this to life came at the demand of established brands and emerging brands alike wanting to connect more with retailers through product demonstrations, heightened learning experiences and an environment that nurtured their relationships. We look forward to delivering this in two dynamic cities in the year ahead and in partnership with some amazing brands such as Nu Sensuelle and Sportsheets,” shares STIMULATE Founder, Nicole Leinbach.

Nu Sensuelle, an award-winning pleasure products brand that empowers elevated levels of connection, intensity, and growth through innovation, education, and inclusion, will be the presenting sponsor of STIMULATE+Roadshow, as well as a returning vendor to a STIMULATE experience. STIMULATE also welcomed Nu Sensuelle at their ‘virgin’ STIMULATE Show in Nashville this past July.

Nu Sensuelle is ecstatic to have been part of the inaugural STIMULATE Show in Nashville. Being an award-winning, mission-drive sexual health and wellness company, our journey to connect with a wider audience has had its challenges. Thanks to the diverse array of brands and tailored educational experiences at the STIMULATE Show, we’ve successfully found our footing in the mainstream retail space. With unwavering enthusiasm, we’re eager to join STIMULATE+Roadshow. We’re confident that Nicole and her team will orchestrate a series of remarkable shows, granting our brand invaluable exposure and fostering mutually beneficial relationships with retail partners. Connectivity and intimacy are at the core of our brand, and STIMULATE+Roadshow reinforces this beautifully. We’re thrilled to hit the road with STIMULATE and share our passion,” Nu Sensuelle CEO Patrick Lyons explains. 

With the sexual wellness industry expected to reach 65+ Billion in global sales by 2026, the STIMULATE+Roadshow looks forward to connecting brands and businesses within the sexual wellness space through an immersive, education focused experience. Each STIMULATE+Roadshow will be 2.5 days in duration, with 1.5 days dedicated to product discovery, product demonstrations, product knowledge trainings and other product centric experiences. The final day of each STIMULATE+Roadshow experience will conclude with a retail intense workshop presented by Retail Minded Founder, Nicole Leinbach, who is also the Founder of STIMULATE, a college professor of retail marketing, Author of the book Retail 101 from McGraw-Hill and one of Women Wear Daily’s “Most Inspiring” Retail Leaders of 2022. Joining Leinbach in these retail workshops will be Founder of retail store and sexual health resource center Sultry Company and Sexologist, Tiara Trudeau-Gullotta, as well as a variety of other industry leaders.

We are thrilled to join STIMULATE on the road next year, building upon the incredible momentum and relationships we forged in Nashville this past summer. For us, the STIMULATE experience means hands-on engagement and intimacy, and we can’t wait to provide our attendees with an immersive experience that showcases our latest innovations releasing throughout 2024,” shares Kelly Sofferman, Commercial Director of Sportsheets.

Vendors interested in participating in STIMULATE+Roadshow should email for more information. Retailers looking to secure their spot at STIMULATE+Roadshow can look forward to registration opening up November 1, 2023.


# # #



STIMULATE is part of the Retail Minded brand, which was founded in 2007. Since then, Retail Minded has been committed to delivering quality news, education and support specific to retailers and online sellers. Founded by Author and Professor Nicole Leinbach, Retail Minded introduces retailers to leading industry resources, merchant specific news and timely education to help commerce professionals thrive. Retail Minded proudly debuted the nation’s first sexual wellness B2B trade show in 2023, STIMULATE, and also produces the Independent Retailer Conference in Las Vegas twice a year. Explore more about Retail Minded at


Post a Comment


This blog accepts forms of cash advertisements, sponsorship, paid insertions or other forms of compensations. While we may receive commissions when you click on some of our links and make purchases, this does not impact our reviews, comparisons, opinions or thought-leadership perspectives. Please note we also welcome contributed content and there may be links that are affiliate oriented within these contributions, as well. Retail Minded always aims to deliver trusted news, education and support for our readers.

Read More about our Privacy Policies


Retail Minded on Entrepreneur
Retail Minded on Fiverr
Retail Minded on Forbes
Retail Minded on Gift Shop
Retail Minded on LRG
Retail Minded on Museum and More
Retail Minded on NBC
Retail Minded on Party Paper
Retail Minded on today