Customer Loyalty Programs – Are They Worth It?
Have you ever returned to a store of any kind, such as an apparel boutique, nail
#1 Thing To Do To Compete Against Big Box Retailers
Clients often ask me what they can do to keep up with big box retailers, particularly
Do You Really Know Your Customers?
Recently I visited one of my favorite streets in Chicago that is filled with different boutiques,
Retail Real Estate – Navigating Your Floor Space
When it comes to merchandising your store, every detail matters. So making the best of your
How Consumers Perceive, Learn, and Remember
Retailers often neglect at least one and often two of our five senses when creating their
Overdosing on Email Campaigns
Are you obsessed with sending out mass emails to your customer list or subscriber list? If
5 Retail Mistakes to Avoid
Statistics show that about half of all small businesses make it past two years. Accepting this
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