Buying When You Already Have Too Much Inventory
Many small business owners are inspired to own their business because they want to surround themselves
Customer Loyalty Programs – Are They Worth It?
Have you ever returned to a store of any kind, such as an apparel boutique, nail
#1 Thing To Do To Compete Against Big Box Retailers
Clients often ask me what they can do to keep up with big box retailers, particularly
Do You Really Know Your Customers?
Recently I visited one of my favorite streets in Chicago that is filled with different boutiques,
Boutique Boredom – How to Bring Your Store Back to Life
Boutique and boredom are two words I never want to hear together, however I have many
Markdowns vs. Discounts – What’s the Difference
When you are running your own business, you know how important every penny is. So when
Retail Real Estate – Navigating Your Floor Space
When it comes to merchandising your store, every detail matters. So making the best of your
The Four P’s of Marketing at Retail
Marketing any product or service can be demanding. There are multiple layers that need to be
Finding Balance Between Product and Presentation
Retailers often misunderstand their vision of retail from their customers’ vision of retail. While it’s important
How Consumers Perceive, Learn, and Remember
Retailers often neglect at least one and often two of our five senses when creating their
