5 Marketing Strategies To Help You Find New Customers
Acquiring new customers and keeping existing ones is the number one priority for any business that is keen on staying afloat. Yet, the pandemic disrupted client acquisition tactics forcing retail businesses to adopt new mechanisms to attract and keep customers.
This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones.
Go Where Your Customers Are
Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. This means, for your marketing campaign to be effective you must begin by understanding where to find your ideal customers. This will inform the activities, tactics and channels that you will use to draw in customers.
For instance, you can take advantage of retail space rental to set up a pop up store given the availability of storefront space due to business closures experienced in the past year. When done right, people will be attracted to the displays and vibrant colours among other in-store efforts. The temporary nature of pop ups means you can be sure to increase brand visibility and sales within a short time, even on a small budget.
You can partner with other businesses just to target your brand name to gain traction among your target market. By partnering with a local charity, you’re likely to attract a new crop of customers, especially those who believe that you care about making a difference in the lives of others. Thus, you can identify a charity with values that are aligned to yours so that you don’t lose out on those customers who are socially alert. You may also want to enter a partnership with those stores that have the same clientele as your business. This may mean selling your product and offering their gifts and the like.
Think Influencer Marketing
With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies. Getting a note from an influencer could make a huge difference in your efforts because many people are likely to act on their recommendation even for new products. Influencers will most certainly help to drive traffic to your store because most people don’t just like them but also trust them enough to take them for their word. The beauty of influencer marketing is that it works alongside other marketing strategies.
Leverage Social Media
Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. The major platforms you can use today include Facebook, Twitter, Pinterest and Instagram. You can use these platforms to conduct a quick survey and even obtain feedback on your products or services. Social media will increase the visibility of your business especially if you can get your posts to go viral. This is in addition to being able to connect with customers so that you can share with the product development or launch news. You can also set up paid advertising campaigns or test different advertising solutions. This way, you create loyal fans who will not miss out.
Start A Referral Program
Referral programs are an excellent form of word of mouth campaigns as you provide an incentive to happy customers who in turn spread the word about your brand to their circle of friends. But there’s a catch, you must motivate customers to share about your product or brand. This could mean providing them with a unique link on your website that they can share with their networks. In return, if a purchase is made through their link, they earn a commission that is credited to their account when a purchase is made through this link. Make sure you have tested the referral link. Most importantly, test the referral link and have a proper mechanism of determining just how much one can earn in commissions and the best way to reward customers who earn a commission.
As businesses begin to get back to physical locations, it is important to review marketing strategies to target both existing and new customers. This will help to draw in new customers as well as customers who have not shopped with you for some time because of the pandemic. Most importantly, you’ll need to periodically review your marketing strategies to determine which ones have worked and which ones haven’t. This way you can amplify what is working and eliminate what is not to get better results.