Why Retailers Need to Introduce Text Messaging Into Their Customer Marketing Strategies
When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? And for that matter, when was the last time you received a message and did not review it?
Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Whether it’s alerting customers to new inventory arrivals to offering promotional incentives via text to sharing news of a special event and more, there are countless ways businesses have – and can – incorporate text messaging into their customer communication efforts.
Among the benefits of text messaging marketing include:
- An Increase In Selling Opportunities: Send promotions, discounts, and limited-time offers to grow revenue among opt-in customers
- Strengthen Relationships: Enhance customer service and support with 2-way conversations via text messaging management programs
- Engage Your Audience: Stay top-of-mind among customers by quickly sharing important store updates, news and more
- Generate Enthusiasm: Via text, offer text-to-win sweepstakes or text-to-vote polls and keep your audience entertained and engaged with your brand
- Collect Customer Leads: Allow potential customers to sign-up for texts or send in one-off questions at their convenience
- Nurture Customers & Leads: Maintain customer conversations and maintain follow-up communication with texts
- & More!
With Simple Texting reporting that on average, 98% of all text messages are read and 90% of those messages are read within just three minutes, it’s nearly impossible to understand why a retailer wouldn’t want to use text messaging as part of their collective customer management and marketing strategies. Combined with the fact that it’s practically turn-key to incorporate into businesses, text message marketing has become a customer favorite and retailer favorite thanks to it’s ease and impact. Keeping this in mind, consider how you can leverage text message marketing with some simple strategies below:
Incorporate a Mobile Widget to Make Text Messaging Sign-Ups Easy for Customers
What good is a service to your store if it’s not providing any benefits to your business? With retailers undoubtedly busy and communication becoming increasingly challenged due to a crowded and competitive marketplace – plus COVID-19 – it’s fair to say that introducing a new marketing strategy only makes sense if it brings you both efficiency and profit opportunities. Fortunately, data tells us that with text message marketing, this is possible.
But you can’t sit back and expect to see benefits without a little hustle.
To help make sure text messaging works for your retail business, make capturing phone numbers from customers among your top priorities. When using a text message management technology such as Simple Texting, you can easily capture phone numbers from visitors to your website with their free opt-in widget. When someone clicks on this, a text message app on their mobile device will open with your keyword and phone number pre-filled in. You can also encourage customers who are physically in your store to opt-in for text messages by providing them a text number to message and then in response, they can quickly sign up. Put this on receipts, store signage and of course, on your website and other digital touch points to help boost sign-ups. It truly is easy and convenient on both sides of the equation, making it a win-win scenario.
Leverage Your Existing Email Database to Boost SMS Signs-Ups
This sounds weird – we know. But why not invite your already loyal audience of email subscribers to opt-in to your new text messaging options once you introduce them? After all, there is a stronger read rate on text messaging than there is on emails so your most loyal fans will want to leverage this opportunity. Plus, this makes for a great excuse to send an email out anyway! We know creating content can be a challenge in itself, so another perk of text messages is that you want to aim to keep your messages short and sweet, so to speak, versus too lengthy as many emails can tend to be. Finally… you have an excuse to create shorter content without images necessary to boost customer engagement! Sounds too good to be true, doesn’t it? Luckily, it’s not.
While text message communication is something to look forward to, it’s also something you need to make sure is well managed both legally and professionally. You must follow TCPA law and use the proper disclaimers when using text messaging. But don’t let that steer you away from incorporating text messaging into your business.Using a text message program such as Simple Texting is among the best ways to ensure you are both organized and in compliance – and best of all, set up to strengthen customer engagement, increase selling opportunities and enhance overall business communication.
Photo Credit: Provided by Simple Texting with permission to use via Partner Stack.