5 Tips to Refresh Your Retail Biz
It’s hard to stay on top of EVERY. LITTLE. THING. that needs to get done when running your own biz. So when it comes to identifying all the latest and greatest details to help you do just this, we’re pretty confident your time is running short on the constant research necessary for this. Fortunately, we have you covered.
Below are 5 tips to help you stay on top of store operational trends… which basically helps you do what we know you want to do more of… sell (aka make money).
1. Utilize online resources to help you manage your business.
The reality is that online solutions are becoming increasingly more popular as well as relevant for small business owners of any kind, but specifically there are some fantastic solutions designed uniquely for independent retailers. Among them? SnapRetail, ShoppinPal, ScheduleBase and more.
2. Social selling can help you make more money.
Yes, social selling. Do you know what that is? It’s a trend that emerged a few years ago, but in recent months, has hit a high that doesn’t seem to be fading. Basically, this is the chance for you to not just use social media to increase store visibility, but to also directly make some sales. One company that helps you do this is Soldise, but there are many more to review.
3. Data is easier than ever to track and react to.
Thanks to point of sale solutions such Vend, retailers can easily manage sell-thru, inventory, customers and more. This data is so vital in maintaining business growth that it’s actually shocking to discover retailers DON’T utilize this. The catch? While it may take time to set up and is a small investment, it’s absolutely worth it. Unfortunately, too many merchants dismiss this for the same reasons.
4. In-store signage is more important than ever.
Retailers are busy – which means you aren’t always on top of your customer service game (hey, it’s the truth… even if you may be the exception). Fortunately, great signage can help you communicate to your customers and ultimately support you in sales, as well. Don’t neglect this! Plus, some customers flat out prefer signage over chit chat.
5. Customers want MORE from you as a retailer.
As if you aren’t busy enough, customers expect more from small retailers than ever before. Sure, they may expect nothing from their favorite big box store… but when it comes to shopping indie and shopping small, they want it all. They want experiences, memories and rock star service. This may not be what you want to hear, but it is what the reality is.
Five tips simply aren’t enough when it comes to “refreshing” your retail biz. But it’s a start! Finish your retail refreshing this April 24, 2014 in North Carolina at the North Carolina Retail Merchants Association “Retail Refresh” event. The day begins at 11am and includes a luncheon as well as a keynote presentation by Retail Minded Publisher & Founder Nicole L. Reyhle. For more event details, click here.
PLUS “like” North Carolina Retail Merchant Association’s Facebook page for a chance to WIN 2 FREE TICKETS! Click here!