Reyhle to Speak at Museum Store Association Conference

The Museum Store Association Conference & Expo, held in New Orleans in April 2012, will include a presentation by Retail Minded’s Nicole Leinbach Reyhle. The MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations. The MSA is also focused on helping increase awareness about museum stores as unique shopping destinations for tourists and cultural travelers.

“This year’s exciting program includes several industry experts offering solutions and tools to meet the challenges today’s museum store managers face, and the MSA Expo features the leading product vendors in the specialty gift industry. Each museum store offers its own unique collection of culturally-oriented items and this is the premiere buying Expo for the cultural market,” said MSA Board President Valerie Troyansky.

At the Conference, museum store employees will hear from industry experts, including Reyhle, on how to maximize store revenue, find solutions to implement in their stores, learn best practices from industry pros and shop for museum related merchandise. Reyhle is excited to be a part of this dynamic event, and will be spending the early part of 2012 in various museum stores as part of her research to best support their unique needs.

For further details visit www.MSAmeeting.org. To receive a press pass to the Conference, credentialed members of the media should contact Stephanie Peters at speters@museumstoreassociation.org.