Join Retail Minded’s Nicole Reyhle at Small Business Day from the National Main Street Center

Retailers, are you ready to boost your store visibility, sales and overall success in 2021? The reality is, the past year has been difficult for many businesses – but small businesses in particular have been hit hard with the challenges presented by COVID-19. Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the Main Street America’s 2021 Virtual Conference, Main Street NOW. Plus, attendees of this online conference will hear from national thought leaders, including former CEO of Starbucks, Howard Schultz.

Main Street America has created a dynamic, engaging and informative day – taking place April 13, 2021 – dedicated entirely to small businesses as part of their three-day virtual event.

Attendees of this virtual, one-day experience can look forward to gaining:

  • Trusted insight specific to small businesses, including retailers, restaurants, salons & more
  • Actionable strategies that include free resources to lean on & learn from
  • Supportive direction from industry retail expert and Author Nicole Leinbach Reyhle of Retail Minded
  • Engaging, interactive experiences that welcome attendees to bring their unique questions while learning from others along the way

The goal of this day is to provide realistic, action-oriented insight to uniquely support small businesses and their goals of finding profitable success despite the competitive and challenging retail landscape in which we endure right now.

Main Street communities and the small businesses that help bring them to life are the heart beat of America. I am thrilled to support the Main Street America’s 2021 Virtual Conference as a speaker, but more so as a genuine advocate of small businesses,” shares Reyhle, Founder of and speaker at the upcoming Main Street America’s 2021 Virtual Conference.

Among the sessions to look forward to at this conference include:

SMALL BUSINESS MARKETING: 3 Ways to Increase Customer Engagement for Physical Storefronts

Presented By: Nicole Leinbach Reyhle, Retail Minded

Let’s face it – retail isn’t what it used to be. Times have changed as a direct result to COVID-19 and as a result, consumers and shopping has changed, as well. What has not changed, however, is the desire for customers to engage with small businesses and communities alike. This session will explore realistic ways for merchants to capture customer attention, keep customer attention and ultimately gain customer dollars specifically in physical stores. With a core focus on COVID-approved best practices and customer-centric experiences, this is a session you won’t want to miss that will offer actionable, realistic insight you can begin applying to your store rig

SHIFTING YOUR BUSINESS MODEL: 5 Marketing Strategies to Reach Customers Despite the Challenges of COVID-19

Moderated By: Nicole Leinbach Reyhle, Retail Minded

Panelists: Cathy Wagner, RETALMavens & Crystal Vilkaitis, Crystal Media Co.

Customer expectations have taken a shift due to COVID-19. What they used to prefer isn’t necessarily what they do now and likewise, what they never knew they may have enjoyed might be a new favorite shopping experience for them. This session will highlight 5 marketing strategies that customers and retailers alike can benefit from – ultimately aiming to help retailers increase both profit and visibility. Expect to gain some no-cost and some low-cost strategies to help your retail business survive the challenges of COVID-19 in 2021 and beyond. Plus, be introduced to resources that can help you achieve these goals.

Additionally, Reyhle will lead two interactive discussions throughout this 3 day experience.

  • COFFEE & CONVERSATIONS: Digital Footprints – What Brick & Mortar Stores Need to Know About Being Online 
  • HAPPY HOUR & CHIT CHAT: Action Steps to Gaining Visibility & Sales In an Increasingly Challenged Marketplace

To help small businesses, The Hartford is proud to sponsor Small Business Day and the Opening Plenary at the Main Street America’s Virtual 2021 experience. Plus, small business owners receive a steeply discounted registration rate of only $25. Registration is open, and April 13th is not that far away. Mark your calendars now to join us in this dynamic and informative day designed uniquely for small businesses. To learn more, visit here

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