Do Designers Need “Look Books”?
Often my designer and artist clients ask me if they need to invest in developing a
Customer Loyalty Programs – Are They Worth It?
Have you ever returned to a store of any kind, such as an apparel boutique, nail
More Than Just Etsy – Introducing Artfire.com
It's no secret that retail is competitive. Whether you are walking through a mall or walking
Selling Your Homemade Goods
As the economy continues to struggle, many people have tried to supplement their income by selling
Markdowns vs. Discounts – What’s the Difference
When you are running your own business, you know how important every penny is. So when
Pricing Your Products
Many small based wholesalers struggle with how to price their product. For starters, they often neglect
What’s in a Buyer’s Packet?
In order to effectively and professionally present your product, a wholesaler should have a Buyer's Packet
The Four P’s of Marketing at Retail
Marketing any product or service can be demanding. There are multiple layers that need to be
Overdosing on Email Campaigns
Are you obsessed with sending out mass emails to your customer list or subscriber list? If
5 Retail Mistakes to Avoid
Statistics show that about half of all small businesses make it past two years. Accepting this
