Retail 101

Retail Minded’s Founder Debuts First Book: “Retail 101: The Guide to Marketing and Managing Your Business”

Geneva, IL – June 26, 2014 – From the Founder of Retail Minded and the Independent Retailer Conference and joined by the Author of “Wholesale 101: A Guide for Product Sourcing for Entrepreneurs and Small Business Owners”, Nicole Leinbach Reyhle and Jason A. Prescott debut their book “Retail 101: The Guide to Marketing and Managing Your Retail Business” from McGraw-Hill.

We couldn’t be happier to share this book with merchants of all sectors and from all parts of the world,” Reyhle states.

Whether you are a seasoned merchant or a retail newbie, Retail 101 will help you successfully manage, market and grow your retail business. Both online and offline retailers can gain a tremendous amount of information to apply to their businesses from Retail 101, gaining industry insight from Reyhle, Prescott and over fifty industry leaders as well as other retailers.

Retail 101 is the ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists and action guides,” SnapRetail’s CEO Ted Teele shares with us.

Among the many details retailers can expect to gain from Retail 101 include the following:

  • Gain a strategic understanding of the vast responsibilities of independent merchants, with expert insight on best practices to apply to your store
  • Discover action steps for your store, providing you step-by-step guides on what you can do to better advance, nurture or begin your retail efforts
  • Understand how inventory, marketing, merchandising, online and / or offline selling and more can better managed and more effective in making you sales
  • Learn about organizations, companies, events and more that cater to independent retailers – offering you a clear understanding of how they can help your business

Shopify’s Chief Platform Officer Harley Finkelstein shares the value of Retail 101, stating that it is “an amazing toolkit for anyone navigating the rapidly changing world of retail.”

Chicago based retailer Angela Gianfrancesco, who owns boutique jewelry store Stella Blue Design, expressed her appreciation for Retail 101 by saying that “I could have really used this five years ago when I first opened my store… likely saving a lot of money based on the great insight it provides! But even five years into my retail journey, Retail 101 offers me a wealth of new information, resources and some amazing action guides for me to apply to my store. I know it’s going to help my business – including my bottom line.”

To get your copy of “Retail 101: The Guide to Managing and Marketing Your Retail Business” or to learn more about the book, click here! 


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