How to Properly Design Product Packaging

Product packaging often plays an important role in customer decisions. The packaging of a particular product often communicates much more than the actual product itself, such as your business’s values to your customers. Product packaging is the first thing people see when they look at your product, and as such it’s an important aspect of marketing. The overall look and feel of any packaging are very important as it can influence your potential customer. 

Importance of Product Packaging 

Mainly, packaging is important because it provides the product with protection. It helps keep the goods fresh, safe, and protected from damage. This is the reason why you should choose appropriate packaging that helps protect the product during manufacturing, shipping, and while it is displayed in a retail store. 

The packaging is also a visual representation of an object, its quality, and its usefulness to an end-user. An appealing packaging helps increase brand awareness and your potential sales as people will be drawn to your product. 

The success of the product packaging depends on many factors, including the design, materials used, and the application of these materials. 

How to Create an Effective Packaging Design 

Before you talk to a packaging supplier, there are many things you need to plan out before submitting your packaging design. Your design should reflect your brand while catering to what is appealing to your potential customers. Here are some things you should consider to create an effective packaging design:  

Choose the Right Color 

When designing product packaging, you should make the most out of customer psychology. The color psychology of product packaging tells you everything you need to know about your packaging’s impact on your potential customers. Consumers respond to color, and there’s no way to control what they’ll do or think. However, you can influence their response to your marketing message by choosing the right color psychology for your packaging.  

For food and beverage products, green is widely used to indicate that the contents are natural and healthy. For comfort foods like chocolate, yellow is the common color of their packaging because yellow represents high energy and happiness. Cosmetic packages are usually in pink because it resonates with its female customers.  

Choose the Right Material 

The material used to make the packaging should keep the product cool or warm while still being easy to open. As a result, you have to decide whether you want a box that is made of cardboard or plastic, or perhaps you would like to create one that is wrapped with a special paper.  

Many of the types available are very versatile, with the plastic being the most common. Plastic product packaging is the easiest to produce and requires little maintenance to remain in good condition.  

Glass is another popular and useful packaging material mostly found in the food and beverage industry. Although glass may be expensive to manufacture and design, it still comes with benefits because it’s transparent, making the product visible, and it’s highly recyclable as well.  

Consider Packaging Practicality 

Many businesses overlook the practicality of their product packaging. Practicality deals with the actual shape, size, and functionality of the container. For example, you might observe that Heinz changed their ketchup bottle and made it upside down. This move helped increase the sales of the product because it’s now easier to use.  

It’s tempting to place your products in a simple box. However, it would be best if you also thought about how retailers will display it on the shelf and how it makes it easier for people to carry it with them when they purchase it. To learn more about different packaging options, you can contact different packaging suppliers like Stanley Packaging to provide you with the right options depending on your product. 

Add Vital Information 

Information is the most important aspect of any product packaging that will allow consumers to identify the product they are looking at easily. As such, labels that include the name of the product and its description are extremely helpful.  

This information is typically placed directly under the product’s image and is usually called a visual identification. Labels can also include a serial number or code to ensure that a consumer does not mix up the product with another similar item.  


No matter what the specific product, it needs packaging of some kind before entering into the marketplace. You want your packaging to make a lasting impression on your customers. In reality, product packaging affects sales. Product packaging is an essential tool to lure people into buying a product.  

Businesses should take the time to choose the right packaging to protect their product and increase brand awareness. Aside from the color, design, and material, it should also provide vital information about its contents so people will learn more about the product.  

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