How We’ll Shop in 2021: Key Trends and Consumer Habits

How, where and who we shop with is changing at breakneck speed. Over the past six months we’ve seen seemingly infallible household brands declare bankruptcy, shopping malls have become ghost towns and the ecommerce industry has boomed to the point where data suggests that it will almost have doubled in size by 2022. 


Shopping habits changed so rapidly in 2020 that thousands of businesses were caught unaware. Trends that were in their infancy and forecast to, in some cases, materialise over the course of the decade have been accelerated beyond all recognition. For example, There was a huge shift to online shopping since the start of the crisis, with 53% of consumers now buying more things online than normal, and many retailers found themselves unable to adapt to the new consumer demands without the correct infrastructure in place. 


As a result, an overwhelming number of shoppers are being let down by online orders since the pandemic began, contributing to an ecommerce climate in which trust is now the primary motivator when selecting who to buy with as unreliable delivery has become all too common. 


In addition, one of the main shifts in spending habits since Covid has been the switch to more local shopping and a move away from malls, alongside rapidly increasing use of Curbside pick up. 


The question for all merchants now is: will these trends have long-term staying power? A new report reveals all. 


How We’ll Shop: The Winners and Losers is Brightpearl’s latest, free report which helps retail businesses to get ahead of the competition by understanding how their customers will be shopping over the coming year. 


The study reveals the most significant changes to shoppers’ spending habits since Covid -19 and how this will impact on their behaviours and priorities over the next 12 months. For retailers, the challenge now is to adapt to shoppers’ altered online behaviours quickly and efficiently. 


With 2021 fast approaching, a headstart on how consumers will be shopping could be vital for long-term success – providing merchants with a roadmap to align their business to customers’ newly formed wants and needs. 


In addition to the data into how we’ll shop over the coming year the report also provides analysis on which sectors are likely to grow and which will struggle given the ongoing effects of the pandemic, as well as expert insight on how companies can adapt to these changes.


Why is this report a must read for retailers? 


If you own or operate an ecommerce business then this report is vital to anticipating the consumer habits and behaviours of the coming year and aligning your business accordingly. 


How We’ll Shop will provide you with: 


  • Important insights into how Covid-19 has changed your customer and will continue to influence them over the coming year 
  • An understanding of the steps that your business must take in order to capitalize upon new consumer habits and succeed in an ever competitive retail landscape 
  • Real world stories from merchants and advice from industry experts on what you can do now to adapt to new shopper behaviours in 2021


Brightpearl’s new report on the habits, categories and spending of shoppers over the next twelve months is available to access free. Download from


Brightpearl works with thousands of retailers introducing software that puts orders, inventory, financials, POS (point of sale) and CRM (customer relationship management) in one place.


Contributed by Brightpearl


Brightpearl is a retail operations platform for retailers and wholesalers with a clear mission to automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics. @BrightpearlHQ


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