Make Your Cash Wrap Count

Want to make a few extra bucks? Who doesn’t. If you are a brick and mortar retailer with a cash wrap, then make sure you are taking the space around your cash wrap into account. Think about every square inch of space that surround your customer as they are preparing to close a sale, then think about how you may be able to add onto this sale. Using this space to entice your customer into an additional purchase, though often minimal in dollar amounts, adds up over time and can make a big impact on your overall sales. A few things to consider –

1. Keep the costs minimal.Adding items that are low in price points, such as candy, lip balm, apparel tape or whatever items that may be relavent for your store, offers customers the opportunity to add more to their purchase without feeling like they need to make a big decision about it. The idea is to keep the price points low and the decisions to buy these items simple and easy.

2. Add some fun to your assortment. Introducing unique, fun or unexpected items at your cash wrap is a great way to create conversation with your customers. Are you a pet store? Why not sell humans a treat? Gum, candy, whatever. Sell toys for kids? Why not introduce books on surviving parenthood or something light hearted but witty for parents to relate to.

3. Sell the obvious. In addition to adding some new and unexpected items to your cash wrap assortment, make sure to include the obvious. If you sell things that need batteries, make sure you have batteries clear and accessible for purchase when your customers go to check out. Are you a book store? Sell book marks. You get the idea.

4. Leave room for comfort.Don’t clutter your cash wrap so much that the point of a cash wrap – which is checking out a customer, closing a sale and packaging the purchase – is not considered. You want your customer to have room to comfortably pull out their wallet from their purse or pocket, sort through additional bags they may have on hand and easily sign a sales receipt without their elbows hitting a wall or display. In addition, the products you do choose to sell on the cash wrap should be merchandised consistently with the same style you have throughout your store.

Each store is different and each cash wrap the same. Make sure you are utilizing your space to  the best that you can to enhance your consumer experience while also increasing your sales.