Motivating Retail Employees Through Sales Contests
It can often be a challenge to keep retail employees motivated. Between slow days, snow days, and Sundays, working retail can sometimes leave much to be desired. Independent retail owners can often lose their momentum from days like this, not to mention their associates can definitely lose that “go get them” sales attitude. To help motivate your store employees, consider setting sales goals with incentives.
If you don’t already, you should set sales goals for your employees based on the day they are working, special events, previous year’s numbers, and other necessary factors specific to your store. Having these goals outlined and easily available to view offer your associates a sense of responsibility and something to work towards to. By offering sales goals incentives, you are giving your employees a sometimes necessary push to work a bit harder for something other than their paycheck. It provokes friendly competition at the same time.
Sales Contests With Incentives
Rather than just tell your employees to meet a sales goal, give them a reason to meet their sales goals. In a perfect world they would want to do this simply because it is their job, but the reality is it is not always that easy. If you offer your employees a reason to work harder to make their sales goals, you will reap the rewards in your sales numbers while also giving your employees something to get motivated about.
Wheel of Fortune – Rather than using the word fortune, though, insert whatever word makes sense for your business, such as footwear, jewelry, candy, etc. Once you have your contest title in place, simply cut out a cardboard circle and create pie peices on it with a marker. Each pie peice should have a prize listed, such as “additional paid 15 minutes for lunch break”, “$10 store credit”, “local coffee shop gift card”, or “first choice of May hours”. You should list prizes that are both supportive of your store as well as rewarding to the employees individually. Be creative with what matters to your store associates and make this exciting. Use color and get creative when creating your “Wheel of Fortune”!
Fishing for Fun – Offer your employees the chance to “go fishing” by simply writing down some prizes, folding them up, and put them in a fish bowl. Make a bold, colorful, exciting sign that highlights the sales contests specifics and hang it from a branch (the goal is for it to look like a fishing pole – the real thing works too). Put your prizes in a bowl and let your employees go fishing when the meet their goals! Remember, use prizes that are both supportive to your store and individually rewarding, as well.
Schedule Sweetness – Do you have employees fighting for Sundays off and early shifts? Make your sales contest rewarding by offering some incentives towards your schedule. Be creative as to what will work best for you business. Get your employees excited so that they will work harder to get their Saturdays off! By winning your outlined sales contests, your employees can pick their hours (within guidelines, of course).
Whatever your incentives are, make sure to hype them up and get your team excited! The difference in sitting still or standing up and taking some action to help motivate your team is up to you!
If you have any contest ideas or other sales incentive ideas, let us know! Please comment on this blog. Thanks!