Retail Resolutions

Okay, so the reality is that resolutions often get broken. But they are also a great jumpstart to necessary changes and reaching goals. When it comes to retail, your resolution list can be short and sweet or long and tiring. The question is – which resolutions are right for you? Below are some simple resolutions that anyone can add to their wish list for 2011.

1. Training Your Team. It’s easy to hire someone, train them and then let them have at it. But it takes effort to help them evolve as employees, encourage them to grow and motivate them to be better at their respective roles and support them at reaching higher goals. Make it your goal to achieve this in 2011 in an effort to better support your overall business.

2. Promoting Your Store. Don’t let your store blend in with others. It should be your goal to stand out. Even if you aren’t new, haven’t recently renovated or don’t have a new product to promote (though this is an easy way to gain new press), make sure you are reaching out to the media. It should be part of your business plan to acquire press consistently. Local editorial outlets, news stations and radio are consistently looking for new stories. Your story could be their next pick… they just need to know about it.

3. Introducing New Product.Customers get bored with the same thing. While it’s true that some things have been tested, approved and are consistent sell thrus, other products need a kick out the door in an effort to make room for new things.  What new things can enhance your overall assortment? Don’t be afraid to mix things up a bit based on customer trends, demographics or customer requests.

4. Focusing On Your Customers. Take the time to really listen to what your customers like, don’t like and need. Talk to them. Listen to them. Have your employees do the same. While you are at it, put customer service on the top of your resolution list and kick yours up a notch. Really make sure your customer service stands out from the competition. This won’t get ignored – trust me here.

5. Lean On Others. It’s so easy to stress over the right product, the right merchandising or the right seasonal buy. But leaning on others to help you with the endless list of retail decisions is sometimes a must. It’s okay to hire support when needed or simply ask questions from your trusted team. You don’t have to do it all.

Finally, be realistic about your goals. Resolutions get broken when they seem too far fetched – but they get met when they are put in place with realistic expectations. Push yourself to make some impactful impressions in 2011, but don’t kill yourself along the way.