Three Key Tips For Retail Packaging
As any retailer will tell you, the most important part of your business is what you’re selling. But once you’ve gotten that figured out, there are a myriad of ways to improve your product offerings. One of those ways is to improve your packaging! At noissue.co, we know a thing or two about packaging design, and we’re here to share our top tips for improving your packaging.
Don’t Break The Bank
By the time someone is ready to purchase from your store, whether online or in person, they’ve already committed to what they’re buying. There’s no need to go to extravagant lengths to impress them (although if you have the budget for it, why not?). What you should be looking to do is make an impression.
Retailers that put effort into personalizing their packaging, like wrapping clothing purchases in tissue, or boxing up a fragile order, go above and beyond customer expectations. Adding items like ribbon, custom tape, or a hand-stamped card are all fantastic ways to provide a custom packaging experience without spending more money than you can afford.
Stay On Trend
New trends come and go like the wind, and seasonal releases or holiday events are never more than a few weeks away. While your online storefront or retail POS might change to reflect those events, retail packaging is often lost in the shuffle. Most people assume that once packaging designs have been set, there’s nothing more to change. Au contraire!
With minimum order quantities for custom packaging getting lower and lower, changing your packaging with the seasons has never been easier. Again, it’s all about making an impression. Want people to remember your Spring fashion line? Design packaging with a relevant hashtag and color tones! There are so many ways to incorporate packaging into what’s going on with your store, and retailers should consider packaging as an extension of their branding.
Events to consider for your branded packaging:
- Promotions (special deal for new members?)
- Seasons (hello Summer patterns!)
- Holidays (Christmas is coming up…)
- Sales (Big, flashy, sale!)
- Social Media Campaigns (#shareyourpurchase)
In the age of social media, everything is now a shareable moment. And while this includes every meal, every travel experience, and every odd moment on the subway, it also includes purchases. The fact of the matter is that people want to share what they’ve bought. Giving them a beautiful package only helps to encourage them to share on social media! Likewise, wrapping your goods in well-branded packaging provides instant visibility the minute your customer leaves the shop. Seizing packaging as a branding opportunity is crucial for retail success.
According to a Dotcom Distribution study of consumers, 4 in 10 would share an image of a delivery if they received it in premium packaging. That’s an immediate boost in social posting and branding for your business! We’ve entered a world where sharing wonderful experiences is part of the social norm, so giving your customers that opportunity is a no-brainer.
At the end of the day, packaging is something that can be as mundane or as exciting as you make it. With the world of packaging design at your fingertips, why not make the most of it?