Boutique Customer Service Tips
The beautiful thing about running your own store is that you call the shots. From what you sell to how you greet your customers, it’s up to you. This also can be the not so beautiful part of running your own show. You have to make a lot of choices on how things should be done, and like everyone else in the world – you can’t be an expert on everything. So what do you do?
To begin, “branding” your store and even yourself with great customer service is a fantastic way to stand out from other stores in your community. This can include friendly welcomes into your store, extra little perks such as beverages or sweet treats during store visits, outstanding service for customers who appreciate “the above and beyond” and much more.
For boutiques, the rules are up to you. And so is the challenge. What makes your store stand out? Do your employees represent the same extra special somethings that you do? How can your store – aka your “brand” – be unique in a competitive market? Some tips to help your boutique be the best it can be include:
1. Let your voice be heard. Don’t shy away from any customer that walks through your store, but instead treat everyone as if they are your #1 customer. Spoil them with friendliness, attention and knowledgable product information to help them really experience your store and the products you sell.
2. Brand your boutique. Your logo is one thing, but the overall style you create in your store can help shape the experience your customers have. Use repetitive colors, strong visual appeal, bold features, comfortable additions (think nice dressing rooms or comfy but stylish chairs to sit) that will all help position your store as a leading boutique in it’s enviornment.
3. Be a united team. If there is more than one person working in your store, you should all represent your boutique in a united way. This means from how you greet customers to how you support them as they shop. Strong employee training and expectations can help set this standard among your team.
Remember, part of the appeal of having a boutique is creating it to be an environment that is unique in ALL ways – not just your product assortment. What does your boutique do that makes you stand out? Let us know in our comment section below!