News America Marketing Teams with Find&Save to Deliver SmartSource Magazine The Digital Edition

New York, NY and Los Gatos, CA – (June 11, 2014) – News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, today announced the launch of the digital version of their iconic coupon insert, SmartSource Magazine, in partnership with Wanderful Media™, the company behind Find&Save®. Find&Save is a comprehensive collection of local sales and products that is featured in online newspaper sites across the country. SmartSource Magazine has appeared in Sunday newspapers across the country for decades, offering consumers savings on everyday products from brands they trust.SmartSource Magazine The Digital Edition offers many of the same savings found in the print version of the paper, available on Find&Save, via select newspaper websites.

Newspaper websites are a natural delivery medium for the new “e-FSI” as, much like traditional newspapers, they are a resource to which consumers turn before they shop. Among the 8 in 10 adults who use the Internet, 48% read a digital edition of their local daily newspapers in an average week1 with sites experiencing increasing numbers of unique visitors, ensuring a broad and engaged digital audience.SmartSource Magazine The Digital Editionextends the reach of SmartSource Magazine by an additional circulation of one million, preserving the equity of the FSI by giving participating brands advertising as well as promotional value.

“Our goals have always been to help consumers connect with our clients and to help them save money in the process,” said Marty Garofalo, President, News America Marketing. “The launch of SmartSource Magazine The Digital Edition is our latest adaptation to changes in consumer activity. The print version is still going strong, but   with more consumers looking online for both their news and savings, The Digital Edition on Find&Save provides our clients a synergistic opportunity to reach even more shoppers in geographic areas that are already in their market lists.”

“We are committed to bringing the best selection of local savings opportunities to millions of shoppers every week through the Find&Save platform,” said Ben T. Smith, IV, CEO, Wanderful Media. “The News America Marketing partnership enhances the shopper’s experience, and Find&Save enables the delivery of The Digital Edition.”

Additionally, The Digital Edition can provide support of loyalty card programs at featured retailers by providing additional content and value to those programs, since all of The Digital Edition’s Direct2Card coupons will be available on the retailers’ websites as well.

Consumers will be able to find the new SmartSource The Digital Edition coupons on Find&Save in many of the largest newspaper markets across the country, including Phoenix, Cincinnati, Indianapolis, Newark, Cleveland, Fort Worth, Miami, Dallas, Denver and many more, in addition to going directly to The markets and publications were selected based on their widespread readership and proximity to prominent Direct2Card retailers such as Kroger, Shop Rite, Ralphs and more, with expansion expected in the future.

Redemptions on print-at-home and Direct2Card coupons have increased 36% in the last year2, making digital an increasingly popular channel for coupon promotions. While News America remains committed to traditional print free-standing inserts, the addition of SmartSource Magazine The Digital Edition is a natural extension of their business.

“We consider the pairing of Find&Save and News America Marketing as an enormous growth opportunity for brands and retailers alike,” said Jack Williams, President, Gannett Digital Ventures and Chairman of the Board, Wanderful Media. “With the growth of digital usage and readership, this partnership provides an opportunity to combine News America’s unmatched coupon content with Find&Save’s leading technology and retail content to provide consumers better value and expand News America’s reach to additional households and consumers that they might otherwise have missed.”

With The Digital Edition, consumers automatically get access to an online version of their local coupon insert, making the coupons accessible to online readers of publications already on a client’s market list. Similar to print FSIs, the e-FSI includes coupons as well as equity advertising so marketers can highlight brand benefits. Brands can choose to have their coupons print-at-home-enabled, Direct2Card-enabled, or both. Additionally, all Direct2Card enabled coupons will be posted on the participating retailers’ sites, and print-at-home enabled coupons will be featured on

SmartSource Magazine: The Digital Edition is available to all brands who participate in the print edition of SmartSource Magazine.

1 Source: Newspaper Association of America,, page 4

2 Methodology- % of PAH provided by Inmar as % of all coupons redeemed;  NAM calculated % of Digital coupons redeemed from absolute number provided by Inmar divided by total coupons redeemed (66MM/ 2.9 B) , % of PAH added to calculated % Digital for total % coupons redeemed. Digital Coupons Redeemed and PAH % coupons Redeemed: 2013 based on  2014 Coupon Trend from Inmar; 2013 based on 2014 Coupon Trends from Inmar 

Wanderful Media

With access to 100 million unique visitors per month throughout its online network – plus millions more through mobile offerings – Wanderful Media is helping retailers by engaging shoppers around local sales and products, with the intent of driving shoppers across the threshold of retail stores. The company owns and operates Find&Save, a comprehensive collection of local sales available on and on newspaper sites across the country in all 50 of the top 50 DMAs (designated market areas). Find&Save is also available on apps for iPadiPhone and Android devices.

Wanderful Media is an independent company financed by a diverse group of media companies, including Advance Digital, A. H. Belo Corporation, Community Newspaper Holdings Inc., Cox Media Group, The E. W. Scripps Company, Gannett Co., Inc., GateHouse Media, Inc., Graham Holdings Co., Hearst Corporation, Lee Enterprises, MediaNews Group and The McClatchy Company. For more company information, visit 

News America Marketing®

News America Marketing is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,800+ publications1, 58,250 retail stores2, and 500 online partner sites including our own SmartSource.com3.  Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.

For more information, please visit or

1 NAM market list effective 1.26.14

2 Based on an aggregate of NAM cycle  5, 2014 SSCM for all classes of trade with the exception of the domestic class of trade, which is based on Carts and the book class of trade, which is based on Shelftalk

3 As of April 2014

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