Thanking Your Customers For Shopping Local

Tis’ the season for giving… and giving thanks certainly qualifies as something to give. Now, more than ever, local retailers and independent store owners need to not just want business, but they need to remember to thank those that are giving them business. The economy is still tough, the competition in retail is definitely still tough and yet not enough retailers are letting their customers know just how much they care. So this holiday season, reach out to your consumers after they have reached out to you. Say thank you for their support, their purchases and their efforts in keeping your local business community alive. A few ways to do this include:

1. Have a customer appreciation party in the new year. Not only will this bring customers back to your store, but it will also remind them after the holidays that you haven’t forgotten about them just because the season of shopping is over. Truly be grateful for their business and let them know this. Make the evening about them!

2. Send out thank you cards.After any purchase, if you have the customer’s contact information, send a hand written thank you. This simple, old fashioned gesture is neglected way too often these days and yet still greatly appreciated. Make sure to tell your customers exactly what you are thanking them for.

3. Give an incentive off their next purchase with the purchase of something now. This not only shows them you value their business, but it will also encourage them to come back to your store again.

Remember to explain why you are thanking them. Explain to them quickly yet concisely the value in their shopping local and supporting your business. These gentle reminders don’t have to be grand, but they can still go a long way.

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